From July 25th to 28th, the Mid-Year Conference of SUP Marketing Center was successfully held in Changsha, with all members of the Marketing Center in attendance.
"When collective efforts are united, there is no challenge that cannot be overcome; when collective wisdom is harnessed, there is no goal that cannot be achieved." Mr. Liu Hengwei, Vice General Manager of SUP Marketing Center, warmly welcomed and commended all the marketing warriors. Under the theme "Unite Hearts and Forge Ahead for Brilliance", he delivered an inspiring speech to kick off this conference, encouraging all the participants to vigorously promote the spirit of Sino Universal Pharma in the new era, strive for progress, define clear development plans for each region, integrate resources, optimize product structures, build elite teams, and embark on a new journey together.
Mr. Wang Dong, Marketing Director of Dr. Reddy's (Beijing) Pharmaceutical, as a representative guest, delivered an insightful presentation. He elaborated on the developmental journey of Dr. Reddy's, the three major business segments, global research and development capabilities, as well as collaboration opportunities. He emphasized the commitment to fostering even closer, deeper, and broader collaborations in the future.
To better support the achievement of the Marketing Center's 2023 sales target, the heads of the Supply Chain Center, Market Access Dept., Sales Management Dept. and Marketing Operations Dept. provided comprehensive reports and summaries on the completion of their work in the first half of the year. Each supporting department shared new service functions and introduced new systems and processes.
The Sales team of the Marketing Center is composed of the Clinical Business Unit, Grassroots Business Unit, Key Account Business Unit, Third Terminal Business Unit, and E-commerce Business Unit. The sales network covers more than 10,000 hospitals in 387 cities across 31 provinces, municipalities, and autonomous regions, with 215 cooperating commercial distributors. In the future, a marketing team of over 500 professionals, including sales personnel, medical experts for market access, market academics, business specialists, and sales customer service representatives, will cover 293 prefecture-level cities, evolving in sync with the company and growing together.
In this sales segment, a multidimensional analysis was conducted from the perspectives of industry, market, and customers. This further clarified product and channel strategies, providing a clear direction and execution plan for achieving the sales target. This has greatly boosted the confidence of everyone present.