Marketing Center
Zhonghuan Pharmaceutical Marketing Center has established front office, middle office, and back office functions within its marketing center.
The front office of the Marketing Center includes the following departments: Commercial Department, Clinical Business Unit, New Retail Business Unit, and Third-Terminal Sales Department. The sales network covers over 300 cities and more than 10,000 hospitals, with 507 commercial distribution partners.
The nationwide refined marketing strategy and the construction of the "Ten Thousand People Network" are being advanced in parallel. The Clinical Business Unit is organized into two major regions—Southern China and Northern China—as well as eight strategic zones across the country. More than 10 provincial offices have been established, each fully implementing the strategic layout of "comprehensive system, full-scale offensive." Through a market development strategy of "horizontal expansion and vertical penetration," the marketing efforts are steadily progressing amidst fierce market competition.
In the future, the marketing team, composed of professional sales personnel, market access specialists, academic experts, operations staff, and sales management, will exceed 1,000 members and cover 293 prefecture-level cities.
