Marketing Center
The Marketing Center of Sino Universal Pharma is structured with a front office, a middle office, and a back office.
The front office comprises the Commercial Department, the Clinical Business Department, the New Retail Business Department, and the Third‑Terminal Sales Department. Its sales network covers over 300 cities and more than 10,000 hospitals, with 507 commercial distribution partners.
The national refined marketing strategy and the “Ten‑Thousand‑Person Network” initiative are being advanced in parallel. The Clinical Business Department is organized according to two major regions—South China and North China—and eight strategic zones nationwide. More than ten provincial‑level offices have been established so far. Each office fully implements the strategic layout of “full‑system, all‑out offensive” and adopts a market development approach that “covers every area horizontally and penetrates every level vertically,” ensuring steady progress in the marketing business amid fierce market competition.
In the future, the marketing team—comprising professional sales personnel, market access specialists, academic affairs staff, operations experts, and sales management—will exceed 1,000 members and cover 293 prefecture‑level cities.
